The challenge
The brokerage was losing leads to faster competitors. Their WordPress portal took 7+ seconds to load on 3G, the Arabic UX was an afterthought, and the lead-capture form was buried three pages deep. Sales reps were chasing low-quality leads while serious buyers bounced.
The solution
We delivered a Next.js + headless CMS portal with map-based property search, instant filters, lazy-loaded imagery, and AR-first language switching. Lead-capture is contextual: each property card surfaces an inquiry button that pre-fills the agent, listing ID, and language. The CMS lets the team publish new listings without touching code.
The outcome
LCP dropped from 7.2s to 1.4s on 3G. Qualified leads (those who pre-fill agent + listing) tripled in the first quarter. The Arabic-language conversion rate, previously half of English, now matches it.